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Our Shop

We are Your Local Bike Shop

We’re passionate about bicycles. We believe that bikes offer a simple solution to many of our communities’ complex problems. Bikes are great for your personal health and for the health of our environment. Bikes can help you save money on transportation, and bikes can provide you with endless miles of fun with your family and friends.

While we are known as a mountain bike specific store, we proudly serve all types of cyclists, including new and veteran riders, road and mountain aficionados, and recreation and transportation cyclists. Whether you prefer to shop on our website or to come visit us, we’re here to help you with all of your cycling needs. Learn more about what makes us unique, and visit us today to meet our friendly staff and experience our incredible product selection.

We know that purchasing a bicycle is a big deal...We have been selling mountain bikes since 1991, (yes we have been in business since 1987, but made the switch to mountain bike specific store in 1991)...we have more than 30 years experience selling mountain bikes to people like you.  We know mountain bikes...we sell the best mountain bikes brands (IOO) on the market and as times evolve and morph into new shopping landscapes, you the customer will have many choices to make on where to purchase your bicycle...perhaps you are new to mountain biking and price is your biggest concern or perhaps you are an experienced rider that is looking for your next new bike, we have years of experience to help point you in the right direction. 

Collage of cyclists and bicycles

Meet El Jefe

El Jefe

Why Shop With Us?

From professional bike repair and fitting services to top cycling products at exceptional prices, we've got you covered.

Woman shopping for cycling apparel

Quality & Value

We sell products from the best bicycle brands in the world. We choose our brands carefully only selling what we believe are the best products available. We offer great value to our customers through competitive pricing, quality products, and superior customer service.

Another Bike Shop staff

Friendly Staff

We aren't your average bike shop. Our staff is helpful and crazy about riding. We listen to your needs and work hard to help you find precisely the right products for you.

Bicycle Technician working on a bike

Service Professionals

Our mechanics have over 30 years in the bike service industry. They are trained 

Mountain Bikers of Santa Cruz

Trail Stewardship

For every bike rental that is rented in our shop we donate $5 to MBOSC (Mountain Bikers of Santa Cruz) to be used toward trail maintenance and rebuilding of our local trails.

One Tree Planted reforestation partner

We Plant Trees

Trees clean our air and water, create habitats for biodiversity, contribute to our health and wellbeing, and create jobs for social impact. We’re honored to have reforestation through One Tree Planted as an integral part of our business model. 

Another Bike Shop owners

Locally Owned

In 1997 we decided to buy a bike shop. What an exciting the journey has been!! We are thankful for our customers which we consider our closest friends! We wouldn’t be in business without you! Looking forward to a couple more generations of independent bike shop life!!

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.