We are Your Local Bike Shop
With over 30 years of experience, our mission is to provide expert advice and exceptional service to mountain bikers and outdoor enthusiasts seeking wellness and adventure. We offer only the best brands, giving our customers the freedom to choose from top-tier options. Every bike we sell is built with meticulous care and precision—not just assembled—ensuring superior performance. As a trusted resource with a wealth of knowledge, our goal is to be the go-to destination for all mountain biking needs, helping riders experience the thrill of the trail.
Meet El Jefe
Why Shop With Us?
From professional bike repair and fitting services to top cycling products at exceptional prices, we've got you covered.
Quality & Value
We sell products from the best bicycle brands in the world. We choose our brands carefully only selling what we believe are the best products available. We offer great value to our customers through competitive pricing, quality products, and superior customer service.
Friendly Staff
We aren't your average bike shop. Our staff is helpful and crazy about riding. We listen to your needs and work hard to help you find precisely the right products for you.
Service Professionals
Our mechanics have over 30 years in the bike service industry. They are trained
Trail Stewardship
For every bike rental that is rented in our shop we donate $5 to MBOSC (Mountain Bikers of Santa Cruz) to be used toward trail maintenance and rebuilding of our local trails.
We Plant Trees
Trees clean our air and water, create habitats for biodiversity, contribute to our health and wellbeing, and create jobs for social impact. We’re honored to have reforestation through One Tree Planted as an integral part of our business model.
Locally Owned
In 1997 we decided to buy a bike shop. What an exciting the journey has been!! We are thankful for our customers which we consider our closest friends! We wouldn’t be in business without you! Looking forward to a couple more generations of independent bike shop life!!
Browse Our Bike Selection
Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.
