Staff Favorites

Local art of the famed Tanks

The Tanks & Hwy 9 Short Sleeve T-shirt Designed by Chris Metcalfe

Printed with the iconic Santa Cruz Water Tanks logo created by the ever so talented Chris Metcalf... Camelbak Horizon 20 oz Tumbler, Insulated Stainless Steel Perfect for long journeys and amazing destinations. A strong and durable full powder coat finish keeps drinks tasting great, while the double-wall vacuum insulated stainless steel keeps them hot or cold for hours on end. The tumbler lid features tri-mode flow control, and the tapered design allows for a comfortable grip and a perfect fit in most cup holders. A non-slip silicone pad on the base grips surfaces to avoid scratches and spills.

Surf and Turf is the Santa Cruz lifestyle hoody....A little bit surf and a little bit turf.

Enduro has evolved ever closer to Downhill. The Enduro MK3 Stem is all you need for hitting the trails with wing suit type accuracy. This Stem was born out of rider’s demands for precision and for those moments when you have to be inch-perfect. Forged and Fully CNC machined from AL6061 – T6 Aluminium Stainless Steel Hardware Available lengths – 35mm, 42.5mm and 50mm Available in both 31.8mm (Black only) and 35mm Clamp Weight; 35mm 138g, 42.5mm 152g , 50mm 160g 9 Colours; Burgtec Black, Race Red, Deep Blue, Purple Rain, Kash Bronze, Iron Bro Orange, Rhodium Silver, Burgtec Bullion Gold and Toxic Barbie Pink Designed and machined in the UK

The all-new Union BOA® Shoes are set to take your mountain bike adventures to new, more adjustable, and sendier levels of "yew!" Get more power to the pedal and customize your fit to perfection with the dual BOA® Li2 system featured in these trail-ready shoes. Built with robust features including a molded cap design to protect against rock strikes, the Union mountain bike shoes handles the rigors of trail abuse with ease. With a lightweight and precise fit, the low-profile, custom-tuned midsole ratchets up your pedal grip and feel, giving you more comfort while you shred. Power to the pedal is optimized care of the molded internal stiffening plate, but it's not stiffness at the expense of off-bike comfort. Should you have to hike-a-bike around that downed tree, you're all good. The sole is designed using the Ultratac™ rubber compound, with the engineered tread pattern providing best-in-class grip and durability, while the 2-bolt cleat system is compatible with most major clipless pedal suppliers. Versatile and with understated style, Union BOA® Clipless MTB Shoes were born to rip, transitioning from sweet single track to your post-ride tailgate brews with ease. - Clipless mountain bike shoes with Boa® - Dual Boa® Li2 system secure, on-the-fly adjustability - Ultratac™ outsole balances grip and durability - Reinforced toe for protection against rock strikes

DRINK LMNT: ZERO SUGAR HYDRATION A tasty electrolyte drink mix that is formulated to help anyone with their electrolyte needs and is perfectly suited to folks following a keto, low-carb, or paleo diet. WHY ARE ELECTROLYTES SO VITAL? • Electrolytes conduct electrolyte charges in your body. Every message sent through your nervous system (including your brain) involves electrolyte transmissions - or nerve impulses - between cells. You need electrolytes, especially sodium and potassium, in order for nerve impulses to fire. • Electrolytes also regulate fluid balance, help you produce energy, and strengthen bones. • Sodium, potassium, and magnesium: - Regulates fluid balance (blood flow) - Regulates blood pressure - Helps conduct nerve impulses - Promotions the release of vasopressin (or antidiuretic hormone) which helps you sleep through the night - Aids in energy (ATP) production - Contributes to DNA synthesis - Regulate blood sugar levels - Help muscles contract (including your heart) - Increases the absorption of certain nutrients through the gut. FOR FURTHER READING AND REFERENCES, CLICK HERE

SIZE: XL This model is one size Oakley® taps into its surfing heritage with Hydra, a Razor Blades-inspired, semi-rimless sunglass with a shield lens. Featuring the Oakley B1B logo on the temples, Hydra is accentuated by a modern trigger stem design, reminiscent of Razor Blades' origins in surf culture. A plant-based BiO-Matter™ frame and three-point fit helps provide balanced fit and comfort while Prizm™ Lens Technology enhances color and contrast. • DESIGN - Razor Blade inspired, semi-rimless cylindrical lens shape • FRAME MATERIAL - Lightweight, durable BiO-Matter® frame with tuned flex for balanced fit, comfort, and head retention. BiO-Matter is made from bio-materials having at least 56% bio-based carbon content (representing ratio of castor oil to fossil sources) • ALL DAY COMFORT - 3 point fit with Razor blade inspired stem design • SEE MORE DETAILS - Available with Prizm™ lenses that are designed to enhance color, contrast and detail to make the most of any activity

The Sutro family expands with a semi-rimless version of the popular style for greater field of view. Inspired by the daily life of urban cyclists, the high-wrap shield creates a bold, versatile look, protects from the elements and enhances vision with Prizm™ Lens Technology, while inspiring athletes to move confidently and seamlessly through their day. • Available with Prizm™ lenses that are designed to enhance color and contrast so you can see more detail • A high-wrap, semi-rimless frame designed to increase field of view and improved ventilation • O Matter™ frame material provides durability and all-day comfort to keep up with life on-the-go • Ridged textured Unobtainium® added to the inside of the temple for retention • Oakley’s Unobtainium® nosepads provide increased comfort and performance and increase grip with sweat

SIZE: M (133mm) This model is one size Sutro Lite Sweep blends the sweep lens shape first made popular by Eyeshade with the Oakley’s popular Sutro frame design. A functional sport design with optimized coverage, extended field-of-view, retention and impact protection makes Sutro Lite Sweep the perfect choice for durability and all-day comfort while making a bold statement. Select colorways come with vented lenses for increased airflow to help keep you cool no matter where the day takes you. • DESIGN - Functional sport design with optimized coverage, field of view, retention and impact protection • FRAME MATERIAL - Strong yet light O Matter® frame provides durability and all-day comfort • ADDED RETENTION - Earsocks are molded the temples to help provide all day comfort and excellent retention • NOSEPADS - Unobtainium® nosepads for a no-slip grip • SEE MORE DETAILS - Available with Prizm™ Lens Technology that is engineered to enhance color and contrast to see more detail

SIZE: M (133mm) This model is one size Sutro Lite Sweep blends the sweep lens shape first made popular by Eyeshade with the Oakley’s popular Sutro frame design. A functional sport design with optimized coverage, extended field-of-view, retention and impact protection makes Sutro Lite Sweep the perfect choice for durability and all-day comfort while making a bold statement. Select colorways come with vented lenses for increased airflow to help keep you cool no matter where the day takes you. • DESIGN - Functional sport design with optimized coverage, field of view, retention and impact protection • FRAME MATERIAL - Strong yet light O Matter® frame provides durability and all-day comfort • ADDED RETENTION - Earsocks are molded the temples to help provide all day comfort and excellent retention • NOSEPADS - Unobtainium® nosepads for a no-slip grip • SEE MORE DETAILS - Available with Prizm™ Lens Technology that is engineered to enhance color and contrast to see more detail

Our original Radar® eyewear combined everything we learned from decades of research with the world’s best athletes, and with the taller lens of Radar EV and its extended range of view in the upper peripheral region, the heritage of performance has a new milestone. • Lightweight O Matter™ frame material with ellipse metal icon accents • Unobtainium® earsocks and nosepads for increased comfort and performance • Oakley performance shield lens technology with HDO® • Available with Prizm™ lenses to enhance color, contrast and detail for an optimized experience • Polarized and Iridium® lens options available • Available with Oakley Authentic Prescription Lenses • Protective hard case included

The Sutro family expands with a semi-rimless version of the popular style for greater field of view. Inspired by the daily life of urban cyclists, the high-wrap shield creates a bold, versatile look, protects from the elements and enhances vision with Prizm™ Lens Technology, while inspiring athletes to move confidently and seamlessly through their day. • Available with Prizm™ lenses that are designed to enhance color and contrast so you can see more detail • A high-wrap, semi-rimless frame designed to increase field of view and improved ventilation • O Matter™ frame material provides durability and all-day comfort to keep up with life on-the-go • Ridged textured Unobtainium® added to the inside of the temple for retention • Oakley’s Unobtainium® nosepads provide increased comfort and performance and increase grip with sweat

Purpose-built for use across multiple sport categories, Encoder is a sport performance style designed with hat and helmet fit functionality in mind. The progressive wrap design creates a unique look with superior coverage and enhanced field of view. The extended wrap of the lens, coupled with calibrated rigidity and low-profile temples make Encoder an obvious choice for a broad range of sports across a variety of light conditions. • MULTI-SPORT DESIGN - Functional sport design with optimized coverage, wider field of view, frame retention and impact protection. • REVOLUTIONARY LENS DESIGN - Advancements in optical design have allowed the lens to be designed with an extended wrap and rigidity in key areas that mimic the structural properties of a frame. • HAT AND HELMET FIT TEMPLES - O-Matter™ temples have been designed to be low profile to fit with hats and helmets. • NO-SLIP GRIP - Unobtainium® earsocks and nosepads help provide sport level retention with a no-slip grip and all-day comfort. • SEE MORE DETAILS - Available with Prizm™ lenses that are designed to enhance color, contrast so you can see more detail.

Oakley Kato is engineered to push the boundaries of performance with a purpose-built design that conforms to the contours of the face for a seamless look. With its progressive, disruptive wrap design, the frameless architecture, innovative tilt function, and multiple nosepads create a customized fit. Paired with Prizm Lens Technology, Oakley Kato empowers athletes with optimized coverage and an expanded field of view. • DISRUPTIVE DESIGN - Oakley Kato has a progressive, disruptive design intended to fit the lens as close to the face as possible, providing optimized coverage, wider field of view, frame retention and impact protection. • REVOLUTIONARY LENS DESIGN - Advancements in optical design have allowed the lens to be designed with an extended wrap and rigidity in key areas that mimic the structural properties of a frame. • ADJUSTABLE RAKE - An innovative fit mechanism helps tilt the lens to create the right bridge and cheek contact to properly and comfortably adapt to more faces. • NOSEPADS - Comes with three Unobtainium® nosepads of different thicknesses and depths to create different offsets to give you the fit you need and no slip grip. • SEE MORE DETAILS - Available with Prizm™ lenses that are designed to enhance color, contrast so you can see more detail.

A comfy shirt that also serves as a public service announcement. 60/40 Combed Ring-Spun Cotton Model: 6'1 175 Size Large

- Extended length down tube piece to protect this high risk area from rock chips, wear & scratches - Fits all makes, models and sizes - Designed around mountain bike geometry - Frame coverage ~10%. Includes downtube and extra pieces - Easy install and high durability - Each kit includes installation instructions, cleaning wipe, squeegee, install solution & microfibre cloth - Self-healing. Minor marks and scuffs will disappear with the warmth of a sunny day - A low surface energy means that less dirt sticks to your bike and is easier to clean - 10 year warranty against discoloration and cracking - Available in either matte or gloss finish to match factory paint and is nearly invisible once installed

This is a generic fit product and may require trimming. Protecting high risk areas of the fork. The Covered Kit offers a generic fit for forks to cover the lowers and crowns. The paint protection provides great benefits starting from the aesthetics side, right over to the functionality/ durability. Our paint protection vinyl is clear high gloss or satin finish polyurethane films that are applied to forks to protect them from scratches, rock chips, small dents, or swirls caused by trail debris, rocks, cable rash, heal or ankle rub, chain slap and other environmental elements that are thrown into the mix when out on the trails or roads. Specs Fork coverage: ~65% Gloss or Matte finish available Included in the box: RW Squeegee, RW Cleaning wipes, RW Install Solution Concentrate, RW Microfiber, Install Key

Reserve is rewriting the future of tubeless tire systems with the introduction of Reserve Fillmore, a completely new take on tubeless valves. This new, high volume design allows triple the airflow, while its revolutionary self-clearing poppet eliminates clogged valves. Finally, its threaded cap allows you to back-off and air down to the perfect tire pressure with micro-adjustable precision. Compatible with Presta pump heads and most sealant injectors, Fillmore is backward-compatible with whatever you got, and forward-thinking in every way. Made for mountain, gravel and 'cross rims up to 28mm deep High Flow: 3 X airflow makes seating and inflating tires a snap No Clog: Eliminates clogging and busts through dry sealant Micro-Adjust: Airs down to the perfectly dialed tire pressure Direct-Inject: Coreless design for no-fuss injection of sealant

The Trail Bikes that Love to Play The Santa Cruz 5010 has always been more capable than many expected. But now with a high-traction 29-inch wheel up front, a maneuverable 27.5-incher out back, and even more refined suspension, their touch is even more deft on the trails. Featuring a 140mm fork and 130mm of VPP rear suspension travel, 5010 was made for sporty performance.

Wide open, dawn to dusk. The Highball is our flagship carbon hardtail race thoroughbred, and a dark horse in XC versatility. More capable than a pure endurance bike, more composed than most XC race-rigs, the Highball has evolved to be easier to ride harder for longer. We fine-tuned the carbon layup process and the low-angle, bridgeless seatstays join the seat tube below the top tube junction in order to curb trail chatter. Built around a 27.2mm diameter seat post, the whole package combines to take the “hard” out of hardtail riding. It has the mindset of a race bike but it’s prepared for more. With capacity for three bottle cages, the ever-reliable threaded BB and, of course, the lifetime warranty that comes standard with all Santa Cruz bikes, it’s the kind of bike that’ll go far.

A sneaky ebike that's lightweight, powerful, and has surprising range. All the on-trail traits of a Santa Cruz combined with the FAZUA RIDE 60 drive unit. 150mm of legendary VPP™ suspension, mixed wheels, and progressive geometry make the Heckler SL a natural handling trail bike. Just with the added power of an ebike.

A sneaky ebike that's lightweight, powerful, and has surprising range. All the on-trail traits of a Santa Cruz combined with the FAZUA RIDE 60 drive unit. 150mm of legendary VPP™ suspension, mixed wheels, and progressive geometry makes the Heckler SL a natural handling trail bike. Just with the added power of an ebike.

The new Stumpjumper EVO chassis was built with all the geometry and suspension adjustment you need to make it your own, based on your riding style and terrain. The Stumpjumper EVO 27.5 Suspension Link allows you to run your 2021 to present Stumpjumper EVO with a 27.5” rear wheel. Our mixed-wheel link adjusts the geometry and kinematics on the chassis for the smaller rear wheel, providing you with an easy solution to run this setup while maintaining the intended suspension performance and geometry. In comparison to the all-out speed and traction of a front and rear 29” wheel, a mixed-wheel setup provides a nimbler ride with quick cornering and additional rear wheel clearance when getting over the back of the bike. Forged and CNC’d alloy link. Includes full complement sealed bearings pressed into link. Geometry and kinematic corrects for 27.5” rear wheel. 155 mm of travel. Compatible with 2021 to present Stumpjumper EVO Carbon chassis. No other chassis parts required (does require a 27.5” wheel and tire).

The S-Works Stumpjumper EVO is much more than just a trail bike; it's a shred-sled built to full-send down the gnarliest trails. Featuring an all-new design with an adjustable head tube angle, 150mm of performance tuned travel, and the adaptability of S-Sizing, this thing is an absolute ripper. The S-Works Stumpjumper EVO—get rowdy. In true S-Works fashion, the S-Works Stumpjumper EVO is built to the hilt. A Fox Factory fork and rear shock handle suspension duties, while SRAM Code RSC four-piston brakes scrub speed, and a full SRAM AXS wireless groupset completes this lust-worthy build. - All the travel in the world is useless without the proper shock tuning and kinematics. For the new Stumpjumper EVO design, we prioritized kinematic performance. Applying lessons learned while developing the Enduro, then following that with more than 1,000 hours of field and suspension lab development, we've not only improved the pedaling performance of the Stumpjumper, but we've made it more capable, agile, and lively. We increased anti-squat, so the suspension better resists pedal bob, and we further improved bump performance on square-edge hits. Bottom line? This thing shreds trails, not legs. - The S-Sizing geometry of the new Stumpjumper EVO is our most progressive yet. Long, low, slack, short offset fork, steeper seat tube angle—these are requirements for modern progressive riding. But, not everyone jibs the same way, which is why the geo on the new Stumpjumper EVO is fully adjustable with six different settings. You can adjust the BB height by 10mm, you can adjust your head angle by two-degrees, and you can make these adjustments independently of each other. Finally, if you want to go full-party mullet-mode, the EVO lets you run a 27.5-inch rear wheel mated with a 29-inch front. - Rider-First Engineered frames use a size-specific approach to ride characteristics that ensures benchmark handling and flawless performance, regardless of frame or rider size. Whether you're a jump-happy grom riding an S1, or a DH-fiend giant in need of the lengthy S6, you'll experience the same ride traits—rail-sharp cornering and balanced front and rear stiffness—at the lightest-possible weight. - We introduced the SWAT door on the Stumpjumper in 2016, adding room IN your frame for those "oh sh**t" necessities like pumps and spare tubes and immediately rendering jersey pockets redundant. With the new Stumpjumper, we have increased the volume and added a SWAT Bladder, giving you an extra 22oz of water storage—the same size as a small water bottle—hidden in your downtube.

Power up to trail riding's next level and dominate any and all trail monsters—the Turbo Kenevo Super Light melds the legendary handling and all-around big trail prowess of the Enduro with our Super Light electric support to deliver indomitable capability, light weight, and power to conquer more and bigger trails. The Turbo Kenevo Super Light puts the "E" in our Enduro, delivering more of what you want from your trail ride, more capability everywhere, more power to climb, more pop when you really need it, more adrenaline. More laps, more jumps, more drops, faster rides with fresher legs. And, it does all this with less. Carrying much less weight than bulkier e-MTBs, the Turbo Kenevo Super Light is hyper-responsive and just as willing and able to redefine big trail performance as our Enduro. Level up your trail game. Sorry, chairlifts and shuttle vehicles. The Turbo Kenevo SL Expert just made you obsolete with a stellar build that includes SRAM's robust X01 Eagle 12-speed drivetrain, dialed-in FOX Performance Elite suspension, and a high-performing Roval Traverse wheelset. - The Turbo Kenevo Super Light motor/controller system is a full integration of the bike's 250-watt motor and 320Wh battery with a radically advanced and seamlessly integrated controller. The result is massive power delivered, up to 20mph/32kph, to get you to the top of your favorite descent with just half of the effort and much faster, giving even more of the quality ride you yearn for and more of it than ever before possible. - Our next-generation TCU2 is your information hub with customizable display fields, including the exact percentage of battery level, and features our all-new, bar-mounted MicroTune function to adjust power delivery in 10% increments, so you get exactly the support you need to experience precisely the ride you want. - 29-inch wheels front and rear deliver a nimble ride that carves circles around other full-power e-MTBs. A generous cockpit centers you on the bike, optimizing traction and corner control. The low bottom bracket, slack headtube angle and reduced fork offset keep things stable in the rough. - The Turbo Kenevo Super Light geometry can be fine-tuned for wherever and however you ride. Six distinct geometry settings allow easy adjustment to hone performance in any terrain. Head angle can be adjusted between 63 and 65.5 degrees. Bottom bracket height can be fine-tuned up or down by 7mm. We've never made a more adjustable, adaptable trail bike. - The Turbo Kenevo Super Light's 170mm of Enduro-inspired travel is supple on small bumps, devours square-edged hits without a twitch, eats massive G-outs for breakfast, yet still offers amazing pedal response and delivers your power to the ground with total efficiency. - The Turbo Kenevo Super Light's S-Sizing is based on what matters: rider size and style, not inseam. All sizes have similar headtube lengths and standover, allowing you to choose the size that best suits your individual style. Smaller S-Size numbers are going to be nimble and more flickable, while bigger S-Sizes deliver more stability and a roomier ride.

Meet your Kid's new best friend One ride on the Ripcord and your kid's Playstation will become a dust collector Today's kids are riding anything and everything they can get their hands on. From singletrack rides with their parents to the occasional bike park trip or hitting up a local pump track. Our Ripcord kids bike is designed to do-it-all while delivering maximum smiles. The Ripcord looks like a rad adult bike that was put on the photocopier and reduced by 40%. You get all the features of an adult bike but in a sweet package that kids can shred. Features like super-low standover, air front and rear shocks, hydraulic disc brakes and knobby Maxxis tires for superb braking and cornering control. There is a reason why we have a hard time keeping this bike in stock.

THE TRUSTY TOOL FOR ANY TRAIL Like the reliable tool you grab for every job, the Smuggler is the go-to bike for any trail pointed up, down, and all around. With dual 29 inch wheels, 130mm rear and 140mm front travel, the Smuggler may just be the most versatile bike in our lineup. A highly progressive leverage curve and comfortable, confidence-inspiring geo make it eager to keep going mile after mile while remaining surefooted in even the most technical terrain. Sitting squarely between the Spur and Sentinel in travel, geometry, and capability, it shares qualities of both. Inspiring and rewarding to hammer on your favorite singletrack, while never holding you back when the trail gets steep, the Smuggler will make sure you enjoy it all. *Displayed picture is XO AXS spec.

THE TRUSTY TOOL FOR ANY TRAIL Like the reliable tool you grab for every job, the Smuggler is the go-to bike for any trail pointed up, down, and all around. With dual 29 inch wheels, 130mm rear and 140mm front travel, the Smuggler may just be the most versatile bike in our lineup. A highly progressive leverage curve and comfortable, confidence-inspiring geo make it eager to keep going mile after mile while remaining surefooted in even the most technical terrain. Sitting squarely between the Spur and Sentinel in travel, geometry, and capability, it shares qualities of both. Inspiring and rewarding to hammer on your favorite singletrack, while never holding you back when the trail gets steep, the Smuggler will make sure you enjoy it all.

The Nimble Bruiser Take on the biggest terrain without the penalty, Long travel doesn’t have to mean single purpose The Spire blends DH bike capability with mid-travel efficiency in such a way it’s almost two bikes in one. A delicately tuned pedaling and pumping platform, super supple beginning stroke sensitivity and all the travel you could ask for makes for a mind bending ride. Happily climb up to your favorite challenging descent, then cruise on over to your local flow trail and you’ll be rewarded on both ends of the spectrum. Don’t be fooled though, while it’s no one-trick pony, the Spire lives to push your limits. Get in-Spired.