Staff Favorites

Just in... new 5 panel hats! Want to be trendy and support our merch?? Swing by and grab one of our 5 panel hats! 100% Cotton Want a 5 panel hat with a different badge? Let us know and we'll make you one!

DRINK LMNT: ZERO SUGAR HYDRATION A tasty electrolyte drink mix that is formulated to help anyone with their electrolyte needs and is perfectly suited to folks following a keto, low-carb, or paleo diet. WHY ARE ELECTROLYTES SO VITAL? • Electrolytes conduct electrolyte charges in your body. Every message sent through your nervous system (including your brain) involves electrolyte transmissions - or nerve impulses - between cells. You need electrolytes, especially sodium and potassium, in order for nerve impulses to fire. • Electrolytes also regulate fluid balance, help you produce energy, and strengthen bones. • Sodium, potassium, and magnesium: - Regulates fluid balance (blood flow) - Regulates blood pressure - Helps conduct nerve impulses - Promotions the release of vasopressin (or antidiuretic hormone) which helps you sleep through the night - Aids in energy (ATP) production - Contributes to DNA synthesis - Regulate blood sugar levels - Help muscles contract (including your heart) - Increases the absorption of certain nutrients through the gut. FOR FURTHER READING AND REFERENCES, CLICK HERE

These unisex crew socks are sure to ignite your sense of adventure. With their high-quality cotton blend construction and advanced features like elastic arch support, stay-put cuffs, and y-heel pockets, these socks are designed for maximum comfort and durability. ARTISTS Dragon - Mike Espinosa Pink Eye - Jimbo Phillips Alpaca - Lee Keller Witch Stocking - Repreve Brontosaurus - Colby Phillips Velociraptor - Colby Phillips Rainbow Flower - Bad Otis Leopard Print - Jungle Cat The Swarm - Brandon Ragnar Soil - Repreve Magic Hippie Shroom - Chump Magic Slogan Locals - Shaun Logan Sizing Unisex Large: 9-12 Mens // 8.5-13.5 Womens Unisex Medium: 4.5-8.5 Mens // 5.5-10 Womens UK Medium: 3.5-7.5 Mens // UK Large: 6-11 Mens Europe Medium: 36-41 Mens // Europe Large: Mens 39-46 Japan Medium: 22.5-26.5 Mens // Japan Large: 25-30 Brazil Medium: 32 - 37 Mens // Brazil Large: 35-39 Features Include - Seamless Toe - Y Heel - Moisture Wicking Soles - Light Gradient Compression - Elastic Arch Support - Strategic Plush Cushioning Materials - 32% Cotton - 30% Polyester - 35% Nylon - 3% Lycra Care Details To keep your MERGE4 socks in tip-top shape, we recommend machine washing on a gentle cycle with cold water. Use non-chlorine bleach. For drying, tumble dry on low heat. Please avoid ironing or dry cleaning for best results.

100% Cotton Our Mountain Biking is Not a Crime in T-shirt form!

60% cotton 40% polyester Our ABS outline logo on some sweet, breathable shirts

100% US Cotton Black and white Tanks ABS logo

Our Mountain biking is not a crime logo on the best, most comfortable wool formula. Formulated by SockGuy, these socks are made from Turbowool, a high performance blend of deluxe merino wool and polypropylene that keeps your feet warmer in the winter and cooler in the summer. Turbowool has 5 times the strength and durability of merino wool alone and provides an itch-free, ultra-wicking sock for all weather conditions.

These unisex crew socks are sure to ignite your sense of adventure. With their high-quality cotton blend construction and advanced features like elastic arch support, stay-put cuffs, and y-heel pockets, these socks are designed for maximum comfort and durability. ARTISTS Dragon - Mike Espinosa Pink Eye - Jimbo Phillips Alpaca - Lee Keller Witch Stocking - Repreve Brontosaurus - Colby Phillips Velociraptor - Colby Phillips Rainbow Flower - Bad Otis Leopard Print - Jungle Cat The Swarm - Brandon Ragnar Soil - Repreve Magic Hippie Shroom - Chump Magic Slogan Locals - Shaun Logan Sizing Unisex Large: 9-12 Mens // 8.5-13.5 Womens Unisex Medium: 4.5-8.5 Mens // 5.5-10 Womens UK Medium: 3.5-7.5 Mens // UK Large: 6-11 Mens Europe Medium: 36-41 Mens // Europe Large: Mens 39-46 Japan Medium: 22.5-26.5 Mens // Japan Large: 25-30 Brazil Medium: 32 - 37 Mens // Brazil Large: 35-39 Features Include Seamless Toe Y Heel Moisture Wicking Soles Light Gradient Compression Elastic Arch Support Strategic Plush Cushioning Materials 32% Cotton 30% Polyester 35% Nylon 3% Lycra Care Details To keep your MERGE4 socks in tip-top shape, we recommend machine washing on a gentle cycle with cold water. Use non-chlorine bleach. For drying, tumble dry on low heat. Please avoid ironing or dry cleaning for best results.

50% Polyester 38% Cotton 12% Rayon Our ABS Lock em ups shirt! Santa Cruz Locs will get it.

Our ABS shop logo on some stellar Camping mugs. Need coffee in the morning? Get one of these mugs and fill her up! Very durable and comfortable to hold. Not to mention that it is also stainless steel.

Looking for variety? Take a gander at our lineup of 6 Panel Flat Bill hats! 65% Polyester 35% Cotton Want a custom hat with a different badge? Just send us a message and we can try and make it happen!

Enjoy our ABS badge logo on 100% cotton shirts. Check out some of our staff wearing the shirts indoors and out!

Shop Hats! 100% Polyester & 100% Nylon Please let us know if you want a custom color plus patch combo and we will see if we can make it happen! If not, enjoy our selected and in store pressed hats!

100% Cotton Our Magic Carpet shirt. Locs will know.

100% Cotton Our black and white logo Tanks long sleeve shirts

The Tanks & Hwy 9 Short Sleeve T-shirt Designed by Chris Metcalfe

Keep your head warm with the Track Walk or Port Strike Beanies from Santa Cruz Bicycles

Surf and Turf is the Santa Cruz lifestyle hoody....A little bit surf and a little bit turf.

65% Polyester 35% Viscose Our Tanks logo on some breathable and flowy shirts

Printed with the iconic Santa Cruz Water Tanks logo created by the ever so talented Chris Metcalf... Camelbak Horizon 20 oz Tumbler, Insulated Stainless Steel Perfect for long journeys and amazing destinations. A strong and durable full powder coat finish keeps drinks tasting great, while the double-wall vacuum insulated stainless steel keeps them hot or cold for hours on end. The tumbler lid features tri-mode flow control, and the tapered design allows for a comfortable grip and a perfect fit in most cup holders. A non-slip silicone pad on the base grips surfaces to avoid scratches and spills.

Take a look at our sweet new 6 panel hats! These floral design hats are a sick new addition to our hat lineup. 97% Cotton 3% Spandex Want a custom hat with a different patch? Go ahead and reach out to us and we'll do our best to make it happen!

100% Cotton Our ABS Badge on comfortable long sleeve shirts. Come and get one!

Want to rock our signature Badge logos on a sweet new hat? Look no further than our new ABS Bucket Hats! These new hats come in Black and Green in both medium and large. 100% cotton design Badge Regular or Mini Want a different patch put on? Let us know and we can make one custom for you!

Check out our sweet new Corduroy hats! 100% Cotton If you'd like one of these hats with a different patch, just shoot us a message and let us know!

A comfy shirt that also serves as a public service announcement. 60/40 Combed Ring-Spun Cotton Model: 6'1 175 Size Large

The Tanks & Hwy 9 Long Sleeve T-shirt Designed by Chris Metcalfe

55% cotton 45% polyester Our amazing Chupa design on a sweet crew neck hoodie

Service classes in our Santa Cruz location! Would you like to learn how to work on your own bike? Would you like to save money on typical MTB services, by learning how to do them yourself? We have created a series of classes to help you learn how to take care of the more common minor mechanical issues that arise..These classes are geared towards mountain bike specific services. Leave the difficult repairs to us, while you learn how to complete minor repairs yourself. By learning these lifelong skills you will be able to spend those saved precious $$ on more difficult MTB services that take years to learn... We are limiting these classes to 5 participants...You will bring your own bike and learn the in's and out's of your bike...more hands on learning...less lecturing. These classes are short and to the point...plan to arrive at 5:45pm for check in and set up and class will begin at 6:00 and will last approximately 45 minutes long. Current class schedule: Rear Derailleur adjustment - Get that shifting fixed Disc Brake adjustment- Minor brake adjustments & Brake Pad wear diagnosis Drivetrain cleaning- Minor shifting adjustments & Drivetrain wear diagnosis Tubeless Set Up - from start to finish Wrap Handlebars - Professionally wrap your bars Pre & Post Ride Checks - Safety checks to eliminate future problems What to Wear - Clothes you aren't worried about getting dirty. What to Bring - your bike, a note pad and your trail repair kit. What to Expect - to learn, ask questions, and create community. What do we expect of you - come with a can do attitude and willingness to learn...have some basic knowledge of the process on the specific skills class you signed up for, we will do our best to guide you in the right direction...

This is a generic fit product and may require trimming. Protecting high risk areas of the fork. The Covered Kit offers a generic fit for forks to cover the lowers and crowns. The paint protection provides great benefits starting from the aesthetics side, right over to the functionality/ durability. Our paint protection vinyl is clear high gloss or satin finish polyurethane films that are applied to forks to protect them from scratches, rock chips, small dents, or swirls caused by trail debris, rocks, cable rash, heal or ankle rub, chain slap and other environmental elements that are thrown into the mix when out on the trails or roads. Specs Fork coverage: ~65% Gloss or Matte finish available Included in the box: RW Squeegee, RW Cleaning wipes, RW Install Solution Concentrate, RW Microfiber, Install Key

Lightweight, low-profile glove with D3O knuckle protection Our Defend D3O® Gloves are aggressive trail-ready gloves that are ready for whatever the trail throws at them. Featuring D3O® Ghost™ knuckles for comfort and elite protection, plus abrasion-resistant materials for that extra boost of trail durability.