New Products

DRINK LMNT: ZERO SUGAR HYDRATION A tasty electrolyte drink mix that is formulated to help anyone with their electrolyte needs and is perfectly suited to folks following a keto, low-carb, or paleo diet. WHY ARE ELECTROLYTES SO VITAL? • Electrolytes conduct electrolyte charges in your body. Every message sent through your nervous system (including your brain) involves electrolyte transmissions - or nerve impulses - between cells. You need electrolytes, especially sodium and potassium, in order for nerve impulses to fire. • Electrolytes also regulate fluid balance, help you produce energy, and strengthen bones. • Sodium, potassium, and magnesium: - Regulates fluid balance (blood flow) - Regulates blood pressure - Helps conduct nerve impulses - Promotions the release of vasopressin (or antidiuretic hormone) which helps you sleep through the night - Aids in energy (ATP) production - Contributes to DNA synthesis - Regulate blood sugar levels - Help muscles contract (including your heart) - Increases the absorption of certain nutrients through the gut. FOR FURTHER READING AND REFERENCES, CLICK HERE

More Salt, Not Less. Now Sparkling. Choose four 8-packs of your favorite flavors to build your 32-count.

FOCUS & CLARITY ON DEMAND Keep your brain sharp and primed for action with our Keto Brainz Nootropic Keto Creamer. Whether you’re the entrepreneur juggling multiple projects, the student looking for a safe and effective study aid or the athlete aiming to optimize training time our creamer will not let you down!

Like a riding lawnmower on a sunny day, DTJ delivers pure summer style that's as mellow and relaxed as Michael McDonald's voice. If you're Down To Jort, the flexible yet structured 10.4-ounce denim is built for all-day comfort and rugged durability. We opted for a lighter, more flexible denim for this year's edition of our beloved DTJ. Outfitted with four standard pockets and a lil' pocket for coins (We guess ... Do you have any?), DTJ is a no-frills design. This classic A-line shape is fitted at the waist and relaxed at the quads for range of motion. These jorts are more off-the-leg than last year's DTJ. Oversize if you want a baggy fit.

The Eliminator is your go-to rear tire for fast rolling and confident cornering traction on aggressive, technical terrain. Its fast-rolling compound and optimized tread deliver the perfect balance of low rolling resistance and exeptional control. With an alternating tread pattern for smooth center-to-edge transitions and stack knobs for stability. it's built for speed, precision, and confidence.

Guaranteed Grip and Control In All Situations - Radial carcass allows for a larger contact patch and conforms to terrain yielding more grip, more comfort, and more control - Literally sticks to the ground as the tire deforms more precisely - Tread Pattern optimized for radial carcass: Many lugs for maximum grip and great durability - Control in all situations

Stay aware of approaching cars with Varia RTL515 rearview radar. It pairs with your Edge bike computer or compatible smartphone to alert you of vehicles approaching from behind up to 153 yards (140 meters) away. When used with your compatible smartphone, the Varia app uses bold graphics — plus tone and vibration alerts — to indicate the position and speed of approaching vehicles. MAXIMUM AWARENESS - Varia RTL515 rearview radar provides visual and audible alerts for vehicles approaching from behind up to 153 yards (140 meters) away. MULTIPLE PAIRING OPTIONS - This radar works seamlessly with your Edge bike computer or compatible smartphone as well as select Garmin wearables or the optional radar display unit. WORKS WITH THE VARIA APP - This smartphone app helps you increase your awareness by providing graphics — plus tone and vibration alerts — that indicate the position and speed of approaching cars. THIRD-PARTY APP COMPATIBLE - When used with a compatible smartphone, Varia radar integrates with your favorite apps, such as Ride with GPS to overlay your maps with rearview radar alerts. SUPERIOR VISIBILITY - Alert motorists to your presence as soon as possible with daylight visibility up to 1 mile. COMPACT DESIGN - Easily mount this sleek, compact device on the seatpost of almost any road-use bicycle. The vertical design allows for better leg clearance and a perfectly comfortable ride. PELOTON MODE - Varia RTL515 features multiple modes, including peloton mode, which provides a low-intensity flash that is kind to other cyclists’ eyes when riding in a group. BATTERY LIFE - Time spent charging is not as good as time spent riding. Get up to 16 hours of battery life in day flash mode and up to 6 hours in solid mode. Physical Specifications - Dimensions: 3.9” x 0.8” x 1.6" (98.6 x 19.7 x 39.6 mm) - Weight: 2.5 oz (71.0 g) - Modes: solid, peloton, night flash, day flash - Lumens: 20 solid, 8 peloton, 29 night flash, 65 day flash - Battery life: 6 hours solid, 8 hours peloton, 6 hours night flash, 16 hours day flash - ANT+: Yes - BLE: Yes - Water rating: IPX7 - Viewing angle: 220° In the box: - Varia RTL515 - Mounting Kit - Cables - Documentation

All trails deserve elite-level, open-face performance The all-new Speedframe RS Matte Black Helmet takes the fit, breathability, and performance of the much-loved Speedframe and elevates it to the next level of safety and performance. Featuring the all-new and exclusive Mips® Integra Split protection system, which combines an impact-savvy, dual-density foam layer and a Low Friction Layer between the two, to reduce rotational forces in a crash that would otherwise be transmitted to the brain. In addition to this added level of safety and performance, you'll find the BOA® Fit System, 3-position visor, FIDLOCK closure system, and - new for Speedframe - sunglass holder ports. - Ranked #1 by Virginia Tech 5-Star helmet rating - Mips® Integra Split equipped - BOA® Fit System to dial in fit - FIDLOCK SNAP helmet buckle - Sunglass-specific storage solution - Meets e-bike standard NTA-8776

The inverted Fox Podium is Fox's dedicated Enduro racing platform, with serious performance advantages over a standard fork. Lower unsprung mass, better lubrication, more bushing overlap, higher fore aft stiffness, and a perfect blend of torsional compliance make this fork perfectly suited for the highest level of enduro racing. The rougher and rowdier the better for the Fox Podium, offering more traction and confidence than any other single crown fork for both ebikes and normal mountain bikes to be ridden like downhill bikes. Podium is only compatible with a 20x110mm Boost front hub, which means you'll need to replace either just your front hub or entire front wheel to install this fork on your current bike. Hub Spacing: 20x110mm Boost only Offset: 44mm offset only eMTB Approved?: Yes Color: Black w/ Gold Decals Wheel Size: 29" Damper: GRIP X2 (Adjustments: LSC, HSR, LSC, HSR) Axle: Kabolt-X Travel: 170mm Stanchion Finish: Kashima Coating Crown Size: 58mm Bleeder Valves: Yes Floating Axle: Yes Rotor Size: 200 direct Post Mount, maximum rotor size of 230mm Mud Guard Mount: Yes, Podium Specific mud guard is launching later this year Air Spring: Glidecore NA3 Float Air Spring Steerer: 1.5 Taper Starting Weight: 2695g